Google + Vogue = Glam

THE GLAM LIFE: FASHION GOES FUTURISTIC

Vogue & Google Glass are teaming up for an ultra-nerdy (I'm such a nerd at heart) piece of some pretty cool gadgetry, if I do say so myself.  In one of the most famous and most glamorous fashion magazines in the world - you can i-spy Google Glass (styled "GLΛSS") in Vogue's, annual flagship September issue.  Glass is a wearable computer with an optical head-mounted display (in layman's terms, that would be glasses) is being developed by Google in the Project Glass research and development department, with the mission of producing a mass-market ubiquitous computer.  Get this, Google Glass displays information in a smartphone-like hands-free sorta way, that can interact with the Internet via natural language voice commands - kinda like Siri (for all you iPhoners out there - we won't get into what type of mobile device I currently own - one word: embarrassed).

While the frames do not currently have lenses fitted to them, Google is considering partnerships with some pretty fashion-forward, downright glam, sun-glass retailers, like Ray-Ban or Warby Parker, and soon to come, may also be in retail stores where customers can try on the futuristic specs in the flesh.  Bummer for all of the true four-eyes out there who actually use glasses to see, The Explorer Edition cannot be used by those of you with prescription glasses (present party included).  Don't fret, Google has confirmed that Glass will eventually work with frames and lenses that match the wearer's prescription; the glasses will be modular and therefore possibly attachable to normal prescription glasses.  Score!

Glass is being developed by Google X, which has worked on other futuristic technologies such as driverless cars (WHOA!). The project was announced on Google+ by Project Glass. And of course, Google has patented the design of Project Glass.  Duh.

So, what does all of this really have to do with Vogue, or fashion, you might ask?!  Well, in an effort to un-geek the futuristic specs, the Google PR team has been going hard in the paint to portray a sexier or (at the very least) a more mass market-friendly image of Glass, hence the 12-page glossy Vogue spread.  Okay, so what?!  Not only that, you have major designers like Diane von Furstenberg (love her) who had models strutting Glass on the catwalk to accessorize her Spring 2013 collection during Fashion Week.  Pretty cool!

Now, with limited functionality paired with a hefty $1,500 price tag for ONLY a prototype model (which have since sold out), Google Glass is far from a consumer product just yet.  But when it does become available to the masses (and it certainly will), will YOU be first in line to grab a pair of these futuristic, extremely fresh specs?!  Things that make you say hmmm....

Are you INSPIRED to get your pair???

Until next time...Toots!!

xxMD